Don't miss
  • 12
  • 6468
  • 6097
  • 20
  • How to Publish a Game
    Describe Your Game Better! Hook More Players! Make More Money!

    When you release a game you need to describe it -- on the App Store, on Facebook, on your own site. Get the description right and you can expect to see a lot more players. Get it...

    • Posted 6 years ago
    • 7
  • Developers Lead; Marketing Bods follow

    In an interview over at the Guardian, four games journalists gave their impressions of Gamescom. The full article is definitely worth reading, but this summary from Dan Griliopolous leaped out at me “The paid MMO is dead....

    • Posted 7 years ago
    • 7
  • Kickstarter: After the Kick but before the Start

    I'm the creative director at Stoic and we've been working on The Banner Saga after a shockingly successful Kickstarter campaign. We set out to raise $100,000 to help us expand our game content and ending up with...

    • Posted 7 years ago
    • 5
  • What’s the difference between DLC and a virtual good?

    I think there is all the difference in the world between downloadable content and virtual goods, but it appears that many gamers don't agree. For anyone involved in the business of making games (less in the pleasure of...

    • Posted 7 years ago
    • 4
  • Making the most of your USP

    It can be very easy to see marketing and game development as separate disciplines - that creating an awesome game and drawing in new players are separate tasks requiring separate sets of skills. The reality is that...

    • Posted 7 years ago
    • 1
  • Meeting the challenge: building a community of players

    How will you face the challenge? We don't have a magic formula for growing large, loyal communities of fans (yet - do subscribe to the newsletter just in case we happen upon it some day) but we...

    • Posted 7 years ago
    • 0
  • The Perils of Pandering to a Publisher

    I just opened up Triple Town on Facebook for the first time (I’ve been playing on iOS) since developers Spry Fox partnered with publisher Playdom. I was immediately greeted by this cross-promotion bar across the top of...

    • Posted 7 years ago
    • 0