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  • Pyramid and Funnel: modelling your game and your business

    Today I’m excited to announce that we’re launching our first ever poster. We’re using the poster to talk about a new model of free-to-play game design: the pyramid. It’s a model that we hope will transform the...

    • Posted 11 years ago
    • 19
  • Why Frozen Synapse costs money

    I believe free-to-play in core games works at a massive scale with a well known franchise; if you’re at the stage where you can viably consider it you’re probably doing pretty well for yourself anyway.

    • Posted 11 years ago
    • 19
  • Managing a Free-to-Play Product: a Publisher’s Perspective

    Nicholas asked me to write an article on the perspective of managing Free to Play titles as a publisher, rather than a developer, so here are some of the things I have learned from my time overseeing...

    • Posted 11 years ago
    • 2
  • Game Development never ends: Free to play design rule 15

    A game is never done. The hardest part of making a free-to-play game is finding an engaged audience for your experience. Once you have got those customers, keep offering them more. Use metrics, creative leaps, intuition and...

    • Posted 11 years ago
    • 4
  • Sell emotion, not content: Free-to-play Design Rule 13

    Selling content is what content creators do, right? Not any more. Now that digital distribution has made it incredibly cheap to share content on the web, consumers are increasingly refusing to pay for it.

    • Posted 11 years ago
    • 2
  • I must not fail: Free-to-play Design Rule 12

    Free-to-play games are all about success. That does not mean that players can’t have to use skill (see Free-to-play Design, rule 4: Complexity in layers). It does mean that they get rewarded for just turning up.

    • Posted 11 years ago
    • 12
  • Have pizzazz, not polish: Free-to-play Design Rule 10

    Pizzazz is not about looking pretty (well, OK, it is). It is not about making the game’s graphic designer think he or she is cool. It’s about rewarding players for doing the things that matter to them...

    • Posted 11 years ago
    • 12