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  • Why we abandoned Facebook and went mobile: part 1

    When Alex Welch, founder of Photobucket, and I started Slime Sandwich, Club Penguin was reportedly worth $700M and I’d just received a cute little sheep on Facebook. Looking to launch an online game, we knew F2P would...

    • Posted 7 years ago
    • 1
  • Zynga’s share price collapses as status as "Facebook proxy" disappears

    Zynga's shares have fallen by 11.4% in the fast few minutes since Facebook started trading in the US. I'm kicking myself for not seeing this coming.

    • Posted 7 years ago
    • 3
  • Using social networks to build a tribe

    The golden rule for social marketers is “Go where your customers are.” It’s no longer cost effective to drag them to you - you need to go to them.

    • Posted 8 years ago
    • 2
  • The Perils of Pandering to a Publisher

    I just opened up Triple Town on Facebook for the first time (I’ve been playing on iOS) since developers Spry Fox partnered with publisher Playdom. I was immediately greeted by this cross-promotion bar across the top of...

    • Posted 8 years ago
    • 0
  • Is Facebook at its peak?

    Is Facebook having an AOL moment? While traditional businesses are beginning to think that Facebook is a real company that is here to stay, has it passed its moment of maximum importance in the world? Is Facebook...

    • Posted 8 years ago
    • 5
  • What, exactly, is an IPO?

    My RSS feeds, tweet stream and favourite websites are all awash with news of Facebook’s IPO. But I also picked up questions at a much more basic level like “What is an IPO?” So why did Facebook float,...

    • Posted 8 years ago
    • 3
  • The End of the Beginning

    "This not the end. It is not even the beginning of the end, but it is, perhaps, the end of the beginning." It's time for Facebook games to level up.

    • Posted 8 years ago
    • 0