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  • How much should I spend on acquisition? And other new benchmarks

    How much should I be spending on acquisition? This is the page where we will collect benchmarks for advertising spending.

    • Posted 12 years ago
    • 1
  • CPA hits all-time high

    Fiksu's Cost Per Loyal User Index, a measure of how much it costs to acquire a customer who will open a mobile app three times or more, rose to an all-time high last December at $1.81.

    • Posted 12 years ago
    • 0
  • CPA, CAC and Customer Acquisition costs

    The costs of acquiring customers for Facebook, browser and mobile games is soaring. At the same time, virality is ever more elusive as Facebook shuts down spam messages and mobile has still not harnessed the social graph...

    • Posted 13 years ago
    • 6
  • How much does it cost to acquire a Facebook customer?

    Customer acquisition is one of the biggest challenges on Facebook. Since Facebook shut down the flow of viral customers (or, as some call it, stopped the wall spam), companies have had to spend significant money on acquiring...

    • Posted 13 years ago
    • 5