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  • Is this the Winner?

    I’ve been running a simple A/B test for the title of my next book over the Bank Holiday weekend. I uploaded four ad groups to Google. All had identical text but the titles were different: The image below shows...

    • Posted 9 years ago
    • 3
  • A/B testing the title of my guide to making successful social games

    As you may remember, I am writing a book of short, sharp, single ideas to improve your online game. Things like “Sex Sells: Use double entendres to drive sharing and clickthrough” or “Be generous: by giving away currency,...

    • Posted 9 years ago
    • 7
  • Some Rules for Games Production

    Before I leave the world of work-for-hire games production for something a little different, I thought I’d jot down a bunch of guidelines I’ve encountered over the years that help with making games. These are especially true...

    • Posted 9 years ago
    • 4
  • 50 questions: If you’re raising money, what questions should you ask the venture capitalist?

    There are two different sets of questions you want to ask your VC. One is to find out whether you are comfortable committing to a business marriage over the next decade, a topic I covered in What...

    • Posted 9 years ago
    • 2
  • Launching an iPhone game: what we got wrong

    Independent iPhone developer Hindarium recently released Zombie Ball. Team member Ivan Vučica wrote some comments on Spilt Milk Studio’s post-mortem of an iOS game launch. I thought they were provided a useful perspective for independent iOS developers,...

    • Posted 9 years ago
    • 16
  • Would this make you buy GAMESbrief Unplugged: Volume 2

    Last week, I asked for some advice on the blurb on the back of Volume 2 of GAMESbrief Unplugged. The feedback was universal. Stop being so bloody negative. So here is my next attempt. I like it....

    • Posted 9 years ago
    • 1
  • The quick rule of thumb for valuing a startup

    valuing a start-up is more art than science. You can argue at length about the team, the product and the market. You can point to comparable companies in the space or if you have an MBA and...

    • Posted 9 years ago
    • 3