Acquisition, retention and monetisation dominate discussions about free-to-play gaming, and Login conference 2012 was no exception.

How much should I be spending on acquisition? This is the page where we will collect benchmarks for advertising spending.

Earlier this week, Japan’s Gree bought OpenFeint for $104 million. The nice thing about Japanese transactions is that listed companies have to give details of the transaction. Here are the details they gave about the underlying revenues and...

Gamification may have been the buzzword of 2010, but its influence shows no sign of abating in 2011. It is a term derided by game designers, misunderstood by brands and unknown to consumers. So as you set...

Sony recently tried to break into the MMO genre on console with the high-profile launch of DC Universe Online. It’s an interesting experiment in making an MMO work on the console platform, and paves the way for...

Want to know how to make money from social games? How to get customers and, more importantly, keep them? Want to learn the proven psychological techniques that game designers use to keep players playing (and spending) day...