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  • How Social Point designs its games for high retention

    Deputy Editor Zoya Street recently spoke with Horacio Martos, CEO of Spanish developer Social Point, about how they design games for high retention. It’s always been said that things change fast in mobile games, and Horacio Martos...

    • Posted 5 years ago
    • 1
  • Can free-to-play stop video games from being like golf?

    Some thoughts from Deputy Editor Zoya Street on business models and values. In a recent PBS game show episode, host Jamin Warren makes a provocative argument in favour of free-to-play. He suggests that even hardcore gamers would...

    • Posted 5 years ago
    • 0
  • How Pocket Starships builds retention

    Deputy Editor Zoya Street recently spoke with Lars Koschin of Spectacle Games, developer of Free-to-Play mobile MMO Pocket Starships, to understand how they design games to hit the elusive ‘midcore’ sweet spot. Mid-core is a much-loved buzzword...

    • Posted 5 years ago
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  • Understanding games designed for retention

    From Deputy Editor Zoya Street Free-to-play games are designed differently. Unlike pay-up-front games, they’re not designed just to dazzle you for a short while and then fade away to nothing more than a memory. They’re not designed...

    • Posted 5 years ago
    • 0
  • Retention design in different cultures: know your players

    Deputy Editor Zoya Street recently caught up with Ray Livingston, head of product marketing at Bigpoint, to talk about how their approach to free to play game design has moved forward with the development for Dark Orbit...

    • Posted 5 years ago
    • 1
  • Rational whales

    Posted by Deputy Editor Zoya Street Earlier this week, GI.biz reported on a study done at Ubisoft into the behaviour of their whales. I think that the results won’t surprise anyone who has a good relationship with...

    • Posted 5 years ago
    • 0
  • Conversion rate from lite to premium

    This extremely useful infographic contains all kinds of interesting data about the success of The Room and The Room Two. These points are particularly interesting: 12% conversion rate from lite to premium iOS dominates their sales figures...

    • Posted 5 years ago
    • 0