Michel Guillemot, CEO of mobile game publisher Gameloft, believes that the future of social gaming is on mobile phones and away from Facebook. That’s what he told investment bank Berenberg in a recent interview, and published in...

PocketGamer is carrying a post written by Ray Sharma, CEO of XMG Studio, a mobile developer based on Toronto, Canada. He extols the virtual of in-app purchases for mobile games, saying: “Here at XMG, approximately two-thirds of...

The GAMESbrief guide to marketing and gaming has been very popular, and huge thanks to everyone who has shared it via Twitter, email and Facebook. There has been some negative response though. In particular, some people took...

I’ve just been going back through some old blog posts for GAMESbrief Unplugged: Volume 2. What struck me was the impressive revenue progression of Bigpoint, the browser-based games company that makes free-to-play games mainly aimed at core...

GAMESbrief is going from strength to strength. Actually, that’s only partly true. My consulting business is going great. My book writing is taking up lots of time. I have ideas for events, and card decks, and free giveaways. I...

Earlier this week, I blogged about how much money Epic Games was making from the In App Purchase option for Infinity Blade: somewhere between a third and a half of their revenue. Epic VP Mark Rein followed...

If you use the terms gamifying, advergaming, transmedia, in-game advertising and game-making interchangeably, STOP! Stop right now before you waste your time, your client’s money and the efforts of whichever partner you commission to make the wrong product. Read...