Freemium or free-to-play have been the business model buzzwords in games for the last two years. We've begun to move from the kneejerk reactions ("they're not even games", "people who play them are stupid") to an emerging...

In my post Key terms in a termsheet Part 2 I covered the basics of anti-dilution. In that post I wrote that there are three flavours of anti-dilution; full ratchet, narrow-based weighted average and broad-based weighted...

In online games, DAUs has become a bigger focus of attention for game designers than MAUs. This is good for game design, iteration and rapid changes. It is bad for the finance division. It remains difficult to build...

Glance at the Appdata chart for Cityville and you’d be forgiven for thinking that Zynga had a terrible weekend. MAUs fell from around 75 million to around 55 million on a single day. If you thought the change...

I've started looking really hard for people who disagree with me. I blog a lot about games. I'm the free-to-play guy talking to console developers about how it is the future. I am convinced. But I find...

Is the writing on the wall for Facebook.com. Even as Facebook powers through 800 million users to become one of the largest networks of humans on the planet, is the role of the place that started it...

MAUs has emerged as the gold standard for understanding how big your audience is for online games. It may not be the best metric, but it is in common use, is comparable across many apps (especially on Facebook)...