- ARPDAUPosted 13 years ago
- What’s an impressive conversion rate? And other stats updatesPosted 13 years ago
- Your quick guide to metricsPosted 14 years ago
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Using games as a marketing tool
For those of you whose games development life doesn’t involve buying and selling ads, be grateful. It’s a thin-margin and high-intensity business which, while vital, can be both overwhelmingly busy and soul-destroying. So kudos to Intergi, a...
- Posted 17 years ago
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IPC Media buys Mousebreaker.com for “seven figures”
Mousebreaker.com, a casual gaming portal aimed squarely at males aged 18-34, has just been snapped up for a reported “seven figure sum.” IPC Media, publisher of titles ranging from lads mags Nuts and >Loaded to NME and...
- Posted 17 years ago
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Core is to casual games as cinema is to TV
Casualgaming.biz reports a senior Electronic Arts executive saying that the relationship between casual games and core games is akin to that between TV and cinema. Ben Cousins, Executive Producer of Battlefield Heroes (a game which is an...
- Posted 17 years ago
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Plagiarism: is Britain in the grip of a copying epidemic?
Britain has long been hailed as a creative powerhouse. Not just in games, but in all media, politicians routinely line up to praise the unique British talent for punching above our weight. Yet in the past week,...
- Posted 18 years ago
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Casual games cost only $25,000
Casualgaming.biz reports two leading casual games sites saying that all it takes to build a casual game is $25,000. Geoff Iddison, CEO of Jagex which owns MMO Runescape and casual gaming site FunOrb, says they can add...
- Posted 18 years ago
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Big Brother in trouble?
The banks that bankrolled the buyout of Endemol from Telefonica last year are seeking their money back – at a thumping great discount. Endemol, maker of Big Brother and Deal or No Deal, was bought by €2.6...
- Posted 18 years ago
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Has GTA IV saved Take Two?
I was quoted extensively in MCV this week talking about the future of Take Two (full text below, because they are a quaint offline magazine). The main question I was asked was whether GTA IV had “saved”...
- Posted 18 years ago




