As you move down the funnel, you need to start converting users into payers. Without conversion, you don’t have a business. The key difference for a free-to-play game, though, is that conversion rates are very low compared to...

I’ve been a little bit mad. I’ve agreed to ten conference talks in the next five weeks. The good news is that if you follow GAMESbrief and like what I say, you have a pretty good chance...

I’ve always defined product management as the intersection between business, technology and user experience. A good product manager must be experienced in at least one, passionate about all three, and conversant with practitioners in all.

Together with Nic Brisbourne of The Equity Kicker / DFJ Esprit, I am writing a series of 50 questions you should ask when raising venture capital. We expect the series to run for a year, after which we will collate the answers into a book....

It’s hard to get sales data for games, sometimes, but Mills from USTwo tweeted this picture today of the downloads of their iOS game Whale Trail which is priced at £0.69.

This post was originally published as part of a regular series on gamasutra The last two weeks have been characterized by increasingly strident escalations of the debate on the merits of free-to-play. After months of feeling that...

Two announcements today suggest that companies embracing free-to-play business models may have over-extended themselves and are having to cut back. But the key question is whether this is a sensible restructuring of rapidly growing business or a...