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  • Why people will no longer pay for access to content

    My three-year-old son Alasdair is a fan of The Octonauts, but we don't own a DVD because we can watch it whenever we want, digitally, for free. How will content companies make money in this environment?

    • Posted 12 years ago
    • 3
  • Android users will pay to play

    We released on Android using the simple "just buy it" model, that seems to be going out of fashion these days, with some trepidation. There is a lot of hate on the internet about piracy and miserly...

    • Posted 12 years ago
    • 16
  • The ethics of Free-to-play

    The ethics of free-to-play are going to be a big issue in 2012. I’ve already written some of my thoughts on the blog, but I also gave a talk at Develop Liverpool on the topic. It’s also a...

    • Posted 12 years ago
    • 4
  • 50 Questions: What are the five killer things I could do to improve my chances of funding?

    If you need a quick and easy injection of fundraising advice, Nic's latest 50 questions post should definitely do the trick. He has five simple but powerful tactics that you can use now to boost your chances...

    • Posted 12 years ago
    • 1
  • Metrics, Benchmarks and buckets of money

    I was asked to give a talk at Game Connection by Chris Kingsley of Rebellion (well, actually, he asked me to submit a proposal to the advisory board). His main beef: “not enough people put actual numbers...

    • Posted 12 years ago
    • 1
  • Futurebook: How the book industry needs to embrace free and find new ways to make money

    I gave a 10 minute blip-talk at Futurebook, the Bookseller’s conference on the future of books, on Monday. It’s all about how to embrace the power of free, while also using the Internet to build long-term, profitable relationships...

    • Posted 12 years ago
    • 2
  • CPA, CAC and Customer Acquisition costs

    The costs of acquiring customers for Facebook, browser and mobile games is soaring. At the same time, virality is ever more elusive as Facebook shuts down spam messages and mobile has still not harnessed the social graph...

    • Posted 12 years ago
    • 6