I’ve been running a simple A/B test for the title of my next book over the Bank Holiday weekend. I uploaded four ad groups to Google. All had identical text but the titles were different: The image below shows...

Some small developers confuse the act of “self-releasing” with the discipline of “self-publishing”. Anybody can release a game now… just click through a few dialog boxes and BOOM - your title is on the App Store. However,...

If your pitch documents are written well, and your business idea is a good one, and you are impressive, and you are lucky, and, and, and… then you will hopefully be on the receiving end of a...

This opinion piece is part of a regular series of posts I am writing for Gamasutra. Here I examine the role that video games play in society, and look at how “games as propaganda machines” played into...

As you may remember, I am writing a book of short, sharp, single ideas to improve your online game. Things like “Sex Sells: Use double entendres to drive sharing and clickthrough” or “Be generous: by giving away currency,...

This is an article I wrote in May 2008. It was published in MCV and as part of GAMESbrief Unplugged Volume 2. I’m reposting it now in response to recurring arguments on thechaosengine brought to our attention...

How much is your game worth? It’s a question that developers and publishers don’t ask often enough. They think that the price is pretty well set (around about £30-£40 in the shop) and don’t bother thinking about...