There is a battle royal brewing over the best way to market your indie game. Should you learn how to do launch marketing like the big boys? Go all data-centric with metrics-led marketing? Or build a permission...

Studios often get caught on the subject of whether they should give away a demo of their game, or leave it alone. The prospect is that they will acquire customers through this marketing effort, but the fear...

TechCrunch this morning posted a no-nonsense guide to the different business models in freemium, and some common misconceptions that people have about the way freemium works. It’s aimed more at B2B applications than B2C, but it is...

I came in for some pretty heavy flak for my article on the risk to PC gaming that Steam’s de facto monopoly poses. Perhaps the most cogently argued piece came from Andrew at Systemic Babbler (Steam is...

We turned the game free on Sunday to make sure there were no hiccups, and below you can see a nice chart that shows how many people downloaded our lovely little game Hard Lines. Over 190,000 downloads...

The digital business has not been a major part of Activision's strategy. It has been content to allow Electronic Arts to snap up businesses such as Playfish, Chillingo and PopCap. It has increased its reliance on its...

Getting a strategic investor interested in their business is an exciting moment for entrepreneurs. It provides validation that for the startup. It shows that major corporations have paid attention to – and been impressed by – whatever...