In online games, DAUs has become a bigger focus of attention for game designers than MAUs. This is good for game design, iteration and rapid changes. It is bad for the finance division. It remains difficult to build...

Glance at the Appdata chart for Cityville and you’d be forgiven for thinking that Zynga had a terrible weekend. MAUs fell from around 75 million to around 55 million on a single day. If you thought the change...

I've started looking really hard for people who disagree with me. I blog a lot about games. I'm the free-to-play guy talking to console developers about how it is the future. I am convinced. But I find...

Is the writing on the wall for Facebook.com. Even as Facebook powers through 800 million users to become one of the largest networks of humans on the planet, is the role of the place that started it...

In this final part of the indie marketing series I’ll be analysing some hands-on ways to get the word out about your game. The first two parts have been about analysing the existing marketplace and building your...

MAUs has emerged as the gold standard for understanding how big your audience is for online games. It may not be the best metric, but it is in common use, is comparable across many apps (especially on Facebook)...