On holiday in France, I’ve been playing Nimblebit Tiny Tower on my wife’s iPad. It’s a marvellous game (like a free-to-play version of Little Computer People, if you are old enough to remember that), and I’m busy analysing exactly why it is such a perfect example of how to build a successful, uncynical, enjoyable free-to-play game.
Before I did that, I wanted to check that the game was as commercially successful as I thought it was. I emailed developer Ian Marsh to ask him. He very kindly shared with me this insightful public information.
