Don't miss
  • 12
  • 6468
  • 6097
  • 20
  • China now generates higher ARPU from its games than the US, South Korea or the UK

    AppAnnie has just released a report on Average Revenue Per User in five major regions (Japan, China, the US, South Korea and the UK). Annoyingly, it doesn’t give actual ARPU numbers. Instead it indexes them to give...

    • Posted 3 months ago
    • 0
  • Conversion rates
    Benchmarks are bollocks?

    This is a guest post from Chris Kempt in response to a recent post by Nicholas   Last week I was at the UKIE AGM (a triumph once again) and while I was there I received a good-natured...

    • Posted 2 years ago
    • 0
  • Gameforge revealed some stats – they are useful

    I wasn’t at the Games Analytics and Business Intelligence in London today, but analyst Nick Parker was. He tweeted some useful metrics from a talk from Alexander Samak of Gameforge. #GABI14 Gameforge – early revenues in a...

    • Posted 2 years ago
    • 1
  • FlickrCC image by Claudia Regina
    Low conversion in free-to-play is a feature, not a bug

    This guest post from Eric Seufert was originally published on his blog Mobile Dev Memo. An article excoriating the supposed plague that is free-to-play made the rounds recently, citing engagement statistics from Swrve’s April report in support of an argument asserting...

    • Posted 3 years ago
    • 7
  • Dia22
    How do cloud services affect engagement?

    This is a guest post by Richard van Barneveld of Kalydo. After several years of publishing downloadable MMO games, I got frustrated by the huge friction getting in the way of people playing. As a publisher, you...

    • Posted 3 years ago
    • 4
  • playspace-avatar-EN
    Think tracking metrics is hard? Well, it gets harder

    All developers calculate, or should calculate, their game metrics to optimize the conversion funnel. When you launch a game in a single market, you can concentrate on analyzing different metric cohorts. For example, age, genre, whales, etc....

    • Posted 3 years ago
    • 8
  • numbers
    How To Get Started In A/B Testing: 6 Tips For Success

    Anyone who has experienced design by committee or simply HiPPO (highest paid person’s opinion), should by now be aware that there’s a better way to make those decisions. That method is using the real data supplied by...

    • Posted 4 years ago
    • 7