- ARPDAUPosted 256 days ago
- What’s an impressive conversion rate? And other stats updatesPosted 298 days ago
- Your quick guide to metricsPosted 350 days ago
How To Get Started In A/B Testing: 6 Tips For Success
Anyone who has experienced design by committee or simply HiPPO (highest paid person’s opinion), should by now be aware that there’s a better way to make those decisions. That method is using the real data supplied by...
- Posted 81 days ago
Managing a Free-to-Play Product: a Publisher’s Perspective
Nicholas asked me to write an article on the perspective of managing Free to Play titles as a publisher, rather than a developer, so here are some of the things I have learned from my time overseeing...
- Posted 167 days ago
Gamesbrief at the Game Design Conference
I'll be speaking at the Game Design Conference in San Francisco on Monday next week, giving a Lightning session on the Gamesbrief Free to Play Spreadsheet. I'll be livetweeting the whole day from @rupazero.
- Posted 249 days ago
There are so many stats bandied around for F2P games, it can sometimes be difficult to choose which ones to track. We don’t currently use ARPDAU (Average Revenue Per Daily Active User) in the GAMESbrief spreadsheet, but...
- Posted 256 days ago
Your quick guide to metrics
I recently gave a talk at the Social Games Summit in Berlin about metrics in free-to-play games. Basicually, it's a quick-start guide to using the online games spreadsheet to start tracking your games' success and figuring out...
- Posted 350 days ago
Social Gaming Summit, Berlin
“Does free-to-play work” is no longer the question. Those who say it doesn’t are the games equivalent of climate change deniers. What matters now is how to make free-to-play work WELL to create popular, enjoyable and profitable...
- Posted 446 days ago
Meeting the challenge: building a community of players
How will you face the challenge? We don't have a magic formula for growing large, loyal communities of fans (yet - do subscribe to the newsletter just in case we happen upon it some day) but we...
- Posted 460 days ago