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  • Conversion rates
    Benchmarks are bollocks?

    This is a guest post from Chris Kempt in response to a recent post by Nicholas   Last week I was at the UKIE AGM (a triumph once again) and while I was there I received a good-natured...

    • Posted 2 months ago
    • 0
  • Gameforge revealed some stats – they are useful

    I wasn’t at the Games Analytics and Business Intelligence in London today, but analyst Nick Parker was. He tweeted some useful metrics from a talk from Alexander Samak of Gameforge. #GABI14 Gameforge – early revenues in a...

    • Posted 2 months ago
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  • FlickrCC image by Claudia Regina
    Low conversion in free-to-play is a feature, not a bug

    This guest post from Eric Seufert was originally published on his blog Mobile Dev Memo. An article excoriating the supposed plague that is free-to-play made the rounds recently, citing engagement statistics from Swrve’s April report in support of an argument asserting...

    • Posted 6 months ago
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  • Dia22
    How do cloud services affect engagement?

    This is a guest post by Richard van Barneveld of Kalydo. After several years of publishing downloadable MMO games, I got frustrated by the huge friction getting in the way of people playing. As a publisher, you...

    • Posted 1 year ago
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    Think tracking metrics is hard? Well, it gets harder

    All developers calculate, or should calculate, their game metrics to optimize the conversion funnel. When you launch a game in a single market, you can concentrate on analyzing different metric cohorts. For example, age, genre, whales, etc....

    • Posted 1 year ago
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  • numbers
    How To Get Started In A/B Testing: 6 Tips For Success

    Anyone who has experienced design by committee or simply HiPPO (highest paid person’s opinion), should by now be aware that there’s a better way to make those decisions. That method is using the real data supplied by...

    • Posted 2 years ago
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  • Managing a Free-to-Play Product: a Publisher’s Perspective

    Nicholas asked me to write an article on the perspective of managing Free to Play titles as a publisher, rather than a developer, so here are some of the things I have learned from my time overseeing...

    • Posted 2 years ago
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