- ARPDAUPosted 1 year ago
- What’s an impressive conversion rate? And other stats updatesPosted 2 years ago
- Your quick guide to metricsPosted 2 years ago
Announcing the F2P Toolbox!
How are you going to transform your games and your business this Spring? Today, we’re launching something that might help you to work out the answer. Gamesbrief’s Free-to-play Toolbox includes the most thorough guide available on designing...
- Posted 3 days ago
Valve has just started the PC games race to zero
Valve has just announced that developers will now be in charge of their own pricing on Steam. They can run sales, offer discounts and promote their games without talking a Valve representative. This is the beginning of...
- Posted 4 days ago
The EU investigation into F2P games is unlikely to change anything of substance
The European Union is investigating the growth of free-to-play games, and whether certain practices are misleading advertising. The investigation follows the publication of the UK’s Office of Fair Trading’s guidelines on In-App Purchases and Apple’s settlement of...
- Posted 7 days ago
Get the UK government to pay for 50% of your GAMESbrief courses
We’re having a masterclass the Sunday before GDC! Order your ticket before February 15th to enjoy an early bird discount. With apologies to the many international readers of GAMESbrief, the rest of this post is particularly aimed...
- Posted 1 month ago
Improving Freemium Design: Combat Monsters
Rubicon has built a pretty good framework for a fun and engaging game. There's a core loop, several different types/classes of characters to fit your play style, hundreds of unique cards, single player campaign and multiplayer. I...
- Posted 3 months ago
The end of skinner boxes
There will always be operant conditioning driven games that will work. Ultimately, if it is going to be sustainable, developers need to look at increasing the game experience in three different areas.
- Posted 3 months ago
Perfect World’s utopian worldbuilding in free-to-play MMOs
Player-killing is a tricky subject for international MMOs. In some cultures it’s a taboo practice confined to certain closed-off areas. In others it’s a free-for-all. Sometimes it’s okay to kill someone as long as you ask for...
- Posted 4 months ago