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  • Should you be paid or should you be free?

    Pocket Gamer have written a marvellous, balanced post on whether you should make your smartphone or tablet game free or paid. Here is one quote from Eric Seufert, author of Freemium Economics and head of marketing at...

    • Posted 2 months ago
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  • Spend like the world is watching #f2ptoolbox

    The F2P toolbox will teach you 54 of the most important and high-impact ideas in modern game design. This is one of them: give high-spenders an audience of admirers. For a full explanation, see the complete book: available...

    • Posted 3 months ago
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  • FlickrCC image by Pavel P
    [Gamesbriefers] Do people understand the free-to-play model?

    Is the free-to-play model well understood now, or are the big changes yet to come? Anthony Pecorella Director of production for virtual goods games at Kongregate I’m now on my third draft of this response, having convinced myself...

    • Posted 3 months ago
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  • Mannerheim League for Child Welfare clinic in Jämsänkoski 1938, public domain image.
    Do you hate the NHS?

    This is an installment in Mark Sorrell’s regular guest post series. See the full series. I just got back from Finland. It was the Pocket Gamer Connects conference in Helsinki and, since Finland is the Graceland of...

    • Posted 3 months ago
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  • Should Amplitude be free-to-play? Audience research suggest that it should.

    Leigh Alexander of Gamasutra just wrote up the story of Amplitude, the game that Harmonix launched in 2003 and is now kickstarting a new, updated version a decade later. It contains a paragraph which suggests that the...

    • Posted 4 months ago
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  • Give me lots to do #f2ptoolbox

    The F2P toolbox will teach you 54 of the most important and high-impact ideas in modern game design. This is one of them: don’t be afraid of overloading your players with things to do. For a full...

    • Posted 4 months ago
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  • FlickrCC image by Claudia Regina
    Low conversion in free-to-play is a feature, not a bug

    This guest post from Eric Seufert was originally published on his blog Mobile Dev Memo. An article excoriating the supposed plague that is free-to-play made the rounds recently, citing engagement statistics from Swrve’s April report in support of an argument asserting...

    • Posted 4 months ago
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