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  • Should Amplitude be free-to-play? Audience research suggest that it should.

    Leigh Alexander of Gamasutra just wrote up the story of Amplitude, the game that Harmonix launched in 2003 and is now kickstarting a new, updated version a decade later. It contains a paragraph which suggests that the...

    • Posted 10 years ago
    • 0
  • Give me lots to do #f2ptoolbox

    The F2P toolbox will teach you 54 of the most important and high-impact ideas in modern game design. This is one of them: don’t be afraid of overloading your players with things to do. For a full...

    • Posted 10 years ago
    • 0
  • Low conversion in free-to-play is a feature, not a bug

    This guest post from Eric Seufert was originally published on his blog Mobile Dev Memo. An article excoriating the supposed plague that is free-to-play made the rounds recently, citing engagement statistics from Swrve’s April report in support of an argument asserting...

    • Posted 10 years ago
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  • Are you underestimating the value of your virtual goods? #f2ptoolbox

    The F2P toolbox will teach you 54 of the most important and high-impact ideas in modern game design. This is one of them: carry out price tests to see if you’re undercharging for top-tier items. For a...

    • Posted 10 years ago
    • 0
  • Can free-to-play stop video games from being like golf?

    Some thoughts from Deputy Editor Zoya Street on business models and values. In a recent PBS game show episode, host Jamin Warren makes a provocative argument in favour of free-to-play. He suggests that even hardcore gamers would...

    • Posted 10 years ago
    • 0
  • How Pocket Starships builds retention

    Deputy Editor Zoya Street recently spoke with Lars Koschin of Spectacle Games, developer of Free-to-Play mobile MMO Pocket Starships, to understand how they design games to hit the elusive ‘midcore’ sweet spot. Mid-core is a much-loved buzzword...

    • Posted 10 years ago
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  • How Hearthstone gets loot

    This is a guest post from Mark Sorrell Hands up who wants an exhaustive and in-depth look at the pricing model employed by Blizzard’s card-battling behemoth, Hearthstone? Yay! I knew you’d be into it! Hold on to...

    • Posted 10 years ago
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