- ARPDAUPosted 2 years ago
- What’s an impressive conversion rate? And other stats updatesPosted 2 years ago
- Your quick guide to metricsPosted 2 years ago
[Gamesbriefers] Are there too few whales?
The assumption that whales is an attribute fixed to certain human beings is wrong. Whales don't exist, they grow. All it takes is the right game. So there is no limit on whales.
- Posted 2 weeks ago
Latest data added to our free-to-play benchmarks
Games are among the easiest mobile apps to monetise, but other apps are finding it easier and easier to generate revenue. Users are increasingly comfortable spending money on mobile devices, and their engagement is high enough that...
- Posted 9 months ago
How to Negotiate a Content License
Part of the beauty of licensing is that a genuine measure can be taken of the popularity and target demographics of a prospective licensed property – something that cannot be done with a title and characters newly...
- Posted 10 months ago
Getting Beyond Licensed Content’s Bad Rap
One way that mobile developers and publishers can get their games noticed and potentially lower their customer acquisition costs is through content licensing, using well-known and recognizable intellectual property – characters, stories and brands from movies, TV,...
- Posted 11 months ago
Mobile apps data challenge
How well do you know your industry? Care to test your knowledge of users, platforms and market leaders? To help you get your facts and figures right, Taptica have shared this data challenge with us. See if...
- Posted 1 year ago
Five essentials when launching your first Android game
For this week’s guest post, Deputy Editor Zoya asked Leslie Moniz from mobile advertising company Jumptap what give pieces of advice she would give to a mobile developer releasing their first game for Android. 1: Get lots of...
- Posted 2 years ago
How much should I spend on acquisition? And other new benchmarks
How much should I be spending on acquisition? This is the page where we will collect benchmarks for advertising spending.
- Posted 2 years ago