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    Chinese mobile games’ ARPPU is over $30, and other new benchmark data

    What kind of ARPPUs are typical in different parts of the world? How much should you pay to acquire a user? How many users can you expect to spend money? The latest updates to the spreadsheet benchmark...

    • Posted 3 months ago
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    A comprehensive list of metrics for free-to-play games

    This is a guest post from Shyamal Dave of Mech Mocha, an independent free-to-play studio based in Ahmedabad, India. A decent number of downloads is a good head-start and a very good reason to throw a boat-party...

    • Posted 3 months ago
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  • [Gamesbriefers] Are there too few whales?

    The assumption that whales is an attribute fixed to certain human beings is wrong. Whales don't exist, they grow. All it takes is the right game. So there is no limit on whales.

    • Posted 5 months ago
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    Latest data added to our free-to-play benchmarks

    Games are among the easiest mobile apps to monetise, but other apps are finding it easier and easier to generate revenue. Users are increasingly comfortable spending money on mobile devices, and their engagement is high enough that...

    • Posted 1 year ago
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    How to Negotiate a Content License

    Part of the beauty of licensing is that a genuine measure can be taken of the popularity and target demographics of a prospective licensed property – something that cannot be done with a title and characters newly...

    • Posted 1 year ago
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    Getting Beyond Licensed Content’s Bad Rap

    One way that mobile developers and publishers can get their games noticed and potentially lower their customer acquisition costs is through content licensing, using well-known and recognizable intellectual property – characters, stories and brands from movies, TV,...

    • Posted 1 year ago
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  • Mobile apps data challenge

    How well do you know your industry? Care to test your knowledge of users, platforms and market leaders? To help you get your facts and figures right, Taptica have shared this data challenge with us. See if...

    • Posted 2 years ago
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