- ARPDAUPosted 257 days ago
- What’s an impressive conversion rate? And other stats updatesPosted 299 days ago
- Your quick guide to metricsPosted 351 days ago
Announcing our Newsletter Sponsor: Fiksu
GAMESbrief is delighted to announce Fiksu as the new sponsor for our email newsletters. If you’re one of the thousands of industry professionals who receive our email updates (if not, you should sign up here), you’ll be...
- Posted 435 days ago
If it costs you $1 to acquire a customer, how can you make money charging $0.99 for a game
If your customer acquisition cost is $1, you can't make money charging $0.99 for your game. The key is to change your thinking. Think of your game as the top of your sales funnel, not the bottom.
- Posted 683 days ago
ARM yourself: Keeping your customers is the secret to success
This is the third post in a series I’m calling ARM yourself. Once you’ve acquired customers, you ought to keep them, right? It’s amazing how many games companies don’t think like this. How much effort they put...
- Posted 895 days ago
ARM yourself: how to reduce CPA and make more money
This is the second post in a series I’m calling ARM yourself. Acquisition used to seem so easy. You simply added a button called “Invite your friends” on your website. They all clicked on it, you sold...
- Posted 917 days ago
ARM yourself in a post-viral world
Building a sustainable online business is tough. There are so many aspects from getting customers to serving them to making money from them that it can be very easy to be overwhelmed by all of the ideas...
- Posted 924 days ago
Why having only 1,000 users is not a disaster for a game
I sometimes get companies saying to me words to the effect of: “We’ve just launched our game and it only has 1,000 users. It’s a DISASTER.” And I say to them.: “It may be a disaster. It...
- Posted 993 days ago