- ARPDAUPosted 258 days ago
- What’s an impressive conversion rate? And other stats updatesPosted 299 days ago
- Your quick guide to metricsPosted 351 days ago
Why a gaming startup is a good idea
Vlambeer’s Rami Ismail wrote an excellent series of Tweets (summarised here) on what takes to start a games business. TL;DR: JFDI He says you start. Get on with it. Make the best game you know how to....
- Posted 13 days ago
Be Honest, Be Nice: Marketing And PR For Indie Developers
Andrew Smith of Spilt Milk Studios (and the associated developer diaries on GAMESbrief) has written a great piece on indie PR and marketing on Gamasutra. His summary: Be nice. Market to the platform holder, as well as...
- Posted 517 days ago
Indie Marketing: Tell the World! (part 3)
In this final part of the indie marketing series I’ll be analysing some hands-on ways to get the word out about your game. The first two parts have been about analysing the existing marketplace and building your...
- Posted 587 days ago
50 questions: What should I try to achieve in the first meeting?
So much seems to ride on the first meeting with a VC that many entrepreneurs find the experience terrifying. The meeting takes on an importance all of its own, and becomes either a ordeal to be survived...
- Posted 588 days ago
Announcing the GAMESbrief Surgery
I have a sudden consulting cancellation on 29th September. I’ve decided to fill it with a GAMESbrief surgery. Nine slots. One hour each. You get to talk to me about whatever you want: retention strategies, what investors look...
- Posted 610 days ago
Three ways to market your indie game
There is a battle royal brewing over the best way to market your indie game. Should you learn how to do launch marketing like the big boys? Go all data-centric with metrics-led marketing? Or build a permission...
- Posted 623 days ago
Games marketing and free content: to demo or not to demo?
Studios often get caught on the subject of whether they should give away a demo of their game, or leave it alone. The prospect is that they will acquire customers through this marketing effort, but the fear...
- Posted 623 days ago