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  • Why a gaming startup is a good idea

    Vlambeer’s Rami Ismail wrote an excellent series of Tweets (summarised here) on what takes to start a games business. TL;DR: JFDI He says you start. Get on with it. Make the best game you know how to....

    • Posted 5 years ago
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  • Be Honest, Be Nice: Marketing And PR For Indie Developers

    Andrew Smith of Spilt Milk Studios (and the associated developer diaries on GAMESbrief) has written a great piece on indie PR and marketing on Gamasutra. His summary: Be nice. Market to the platform holder, as well as...

    • Posted 7 years ago
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  • Indie Marketing: Tell the World! (part 3)

    In this final part of the indie marketing series I’ll be analysing some hands-on ways to get the word out about your game. The first two parts have been about analysing the existing marketplace and building your...

    • Posted 7 years ago
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  • 50 questions: What should I try to achieve in the first meeting?

    So much seems to ride on the first meeting with a VC that many entrepreneurs find the experience terrifying. The meeting takes on an importance all of its own, and becomes either a ordeal to be survived...

    • Posted 7 years ago
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  • Announcing the GAMESbrief Surgery

    I have a sudden consulting cancellation on 29th September. I’ve decided to fill it with a GAMESbrief surgery. Nine slots. One hour each. You get to talk to me about whatever you want: retention strategies, what investors look...

    • Posted 7 years ago
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  • Three ways to market your indie game

    There is a battle royal brewing over the best way to market your indie game. Should you learn how to do launch marketing like the big boys? Go all data-centric with metrics-led marketing? Or build a permission...

    • Posted 7 years ago
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  • Games marketing and free content: to demo or not to demo?

    Studios often get caught on the subject of whether they should give away a demo of their game, or leave it alone. The prospect is that they will acquire customers through this marketing effort, but the fear...

    • Posted 7 years ago
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