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  • Are mobile games killing consoles, why I don’t believe in “freemium” and other questions

    I was recently interviewed at the FT Digital Media Conference about many topics ranging from the Hollywoodisation of games to the nature of the Curve and why I don’t believe in freemium (spoiler: freemium typically has a...

    • Posted 1 week ago
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  • Make a Minimum Awesome Product

    MVP: Minimum Viable Product – a business person’s definition. “Is there a market for this?” MFP: Minimum Feasible Product – an engineer’s definition. “Can we make this work?” MDP: Minimum Desirable Product – a designer’s definition. “Will...

    • Posted 3 weeks ago
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  • Why I think King’s share price will fall by half

    The valuation of King has me terrified. If King tanks after its stock market debut this week (and I think it will), that will be bad news for the games industry for the next three years. Zynga’s...

    • Posted 4 weeks ago
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  • Valve has just started the PC games race to zero

    Valve has just announced that developers will now be in charge of their own pricing on Steam. They can run sales, offer discounts and promote their games without talking a Valve representative. This is the beginning of...

    • Posted 2 months ago
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  • The EU investigation into F2P games is unlikely to change anything of substance

    The European Union is investigating the growth of free-to-play games, and whether certain practices are misleading advertising. The investigation follows the publication of the UK’s Office of Fair Trading’s guidelines on In-App Purchases and Apple’s settlement of...

    • Posted 2 months ago
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  • King: Lots of stats, new acronyms and a conversion rate of 4%

    Yesterday, the games industry, and indeed the wider world, was all agog at the news that King was preparing for an IPO on the New York Stock Exchange. Here are the stats that I gleaned from the...

    • Posted 2 months ago
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  • King’s IPO–the Radio 4 Today programme segment on it

    I was interviewed on the BBC’s flagship current affairs programme, Today, this morning about the King IPO. There’s a lot to get into the 3 minute segment. I did my best. You can hear it on the...

    • Posted 2 months ago
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