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  • Is conversion rate usually quoted daily, monthly or lifetime?

    I got an email last week asking me the following question: "Some folks insist that “conversion rate” as it’s reported industry wide is #dailypayers/DAUs, while others insist it should be based on monthly payers and MAUs (or...

    • Posted 5 days ago
    • 3
  • Zynga’s conversion rate

    I was digging into definitions of conversion rate, and came across this slide from Zynga’s Q2 2014 conference call.     So Zynga’s conversion rate is between 1.6% and 1.9%. But what does that actually mean? I’m...

    • Posted 7 days ago
    • 1
  • Why free-to-play benchmarks don’t matter

    I get a lot of questions asking me what the “standard” for a particular metric is in free-to-play games, whether that be conversion rate, ARPDAU, retention or something else. My broad answer is “It doesn’t matter,” and...

    • Posted 2 weeks ago
    • 0
  • Gameforge revealed some stats – they are useful

    I wasn’t at the Games Analytics and Business Intelligence in London today, but analyst Nick Parker was. He tweeted some useful metrics from a talk from Alexander Samak of Gameforge. #GABI14 Gameforge – early revenues in a...

    • Posted 2 weeks ago
    • 1
  • Why I think Microsoft won’t buy Minecraft

    The press is full of news that Microsoft is about to drop between $2 billion and $2.5 billion on Mojang, the company behind Minecraft that is majority-owned by Marcus Persson, also known as Notch. I think it...

    • Posted 2 weeks ago
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  • Should you be paid or should you be free?

    Pocket Gamer have written a marvellous, balanced post on whether you should make your smartphone or tablet game free or paid. Here is one quote from Eric Seufert, author of Freemium Economics and head of marketing at...

    • Posted 3 months ago
    • 0
  • Does Michael Acton Smith stepping aside as CEO at Mind Candy mark the end of the company behind Moshi Monsters?

    News broke today that rockstar entrepreneur Michael Acton Smith is stepping aside as CEO of Mind Candy, the company behind kids’ brand Moshi Monsters. “I love this company, I’m obsessed with it but Mind Candy is a...

    • Posted 3 months ago
    • 2