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  • Why free-to-play benchmarks don’t matter

    I get a lot of questions asking me what the “standard” for a particular metric is in free-to-play games, whether that be conversion rate, ARPDAU, retention or something else. My broad answer is “It doesn’t matter,” and...

    • Posted 1 day ago
    • 0
  • Gameforge revealed some stats – they are useful

    I wasn’t at the Games Analytics and Business Intelligence in London today, but analyst Nick Parker was. He tweeted some useful metrics from a talk from Alexander Samak of Gameforge. #GABI14 Gameforge – early revenues in a...

    • Posted 4 days ago
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  • Why I think Microsoft won’t buy Minecraft

    The press is full of news that Microsoft is about to drop between $2 billion and $2.5 billion on Mojang, the company behind Minecraft that is majority-owned by Marcus Persson, also known as Notch. I think it...

    • Posted 6 days ago
    • 4
  • Should you be paid or should you be free?

    Pocket Gamer have written a marvellous, balanced post on whether you should make your smartphone or tablet game free or paid. Here is one quote from Eric Seufert, author of Freemium Economics and head of marketing at...

    • Posted 2 months ago
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  • Does Michael Acton Smith stepping aside as CEO at Mind Candy mark the end of the company behind Moshi Monsters?

    News broke today that rockstar entrepreneur Michael Acton Smith is stepping aside as CEO of Mind Candy, the company behind kids’ brand Moshi Monsters. “I love this company, I’m obsessed with it but Mind Candy is a...

    • Posted 2 months ago
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  • Three basic principles of fun

    I saw this tweet from Nicole Lazarro: To have fun players must first know: how to play, how to do better, and how to win. Surprising how many Apps forget this. — Nicole Lazzaro (@NicoleLazzaro) June 25,...

    • Posted 3 months ago
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  • How many days can you retain a player?

    I’ve been watching a number of different games take different approaches to daily rewards. Some offer a bonus for coming back. Some offer escalating bonuses. Some give you a spin of a wheel to win a prize,...

    • Posted 3 months ago
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