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  • Five tips for transmedia game development

    The Mobile Games Forum featured three speakers from studios that carry out brand extension and advergaming projects. Their success stories all share similar points of advice about transmedia game design:

    • Posted 10 years ago
    • 4
  • Transmedia, Gamification, Advergaming

    Nicholas’ speaking schedule is getting ever more busy. If you missed Nicholas’ talk on Gamification, Transmedia, and Advergaming at the Games For Brands conference, then do not despair! The presentation is embedded below, and for more detail...

    • Posted 11 years ago
    • 0
  • Games for Brands

    Title: Games for Brands Location: London Description: Nicholas Lovell will be speaking on ‘Starting your Brand’s Journey into Games – The key differences between Transmedia, Gamification and Advergaming‘, at the Games for Brands conference. The event will...

    • Posted 11 years ago
    • 0
  • The definition of transmedia: is it just brand extension?

    The GAMESbrief guide to marketing and gaming has been very popular, and huge thanks to everyone who has shared it via Twitter, email and Facebook. There has been some negative response though. In particular, some people took...

    • Posted 11 years ago
    • 7
  • Gamification. Advergaming. Transmedia. The GAMESbrief guide to marketing and games.

    If you use the terms gamifying, advergaming, transmedia, in-game advertising and game-making interchangeably, STOP! Stop right now before you waste your time, your client’s money and the efforts of whichever partner you commission to make the wrong product. Read...

    • Posted 11 years ago
    • 17