- ARPDAUPosted 9 years ago
- What’s an impressive conversion rate? And other stats updatesPosted 9 years ago
- Your quick guide to metricsPosted 9 years ago
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How to manage a soft launch for a free-to-play game
You are putting too many features in your soft launch. Don’t worry, everyone else is too. But by doing so you are wasting time, spending money you don’t need to and jeopardising the long-term future of your...
- Posted 5 years ago
- 4
Design Your Players' On-Ramp
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50 questions: Should I let my lawyer negotiate the deal?
"Going toe-to-toe with an experienced venture capitalist negotiating on...
- Posted 9 years ago
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Candy Crush Saga–where free does mean free
Candy Crush Saga is one of the most successful...
- Posted 8 years ago
- 14
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Nothing to do, no reason to come back – from The F2P Toolbox
The F2P toolbox will teach you 54 of the...
- Posted 7 years ago
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Nothing to do, no reason to come back – from The F2P Toolbox
The F2P toolbox will teach you 54 of the...
- Posted 7 years ago
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Imaginary friends are better than no friends at all #f2ptoolbox
The F2P toolbox will teach you 54 of the...
- Posted 7 years ago
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50 questions: Should I let my lawyer negotiate the deal?
"Going toe-to-toe with an experienced venture capitalist negotiating on...
- Posted 9 years ago
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50 Questions: To what extent should I encourage competition between VCs?
Nic Brisbourne has recently given his own take on...
- Posted 9 years ago
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50 Questions: What financial information does a VC want to see?
Nic Brisbourne urges all entrepreneurs looking for venture capital...
- Posted 9 years ago
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Candy Crush Saga–where free does mean free
Candy Crush Saga is one of the most successful...
- Posted 8 years ago
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[Video] Design Rule 4: Build Complexity in Layers
Continuing our series of videos introducing GAMESbrief’s Design Rules...
- Posted 8 years ago
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[Video] Nicholas explains F2P Design Rule No. 3
The third rule in GAMESbrief’s Design Rules for Free-to-Play...
- Posted 8 years ago
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Subway Surfers has more monthly players than League of Legends, and other new stats
Deputy Editor Zoya Street has added another round of...
- Posted 6 years ago
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Is conversion rate usually quoted daily, monthly or lifetime?
I got an email last week asking me the...
- Posted 7 years ago
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Zynga’s conversion rate
I was digging into definitions of conversion rate, and...
- Posted 7 years ago
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The different uses of KPIs and metrics – Making a better game versus raising money or securing a publisher
Many games companies struggle with how to use their...
- Posted 1 week ago
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The UK Games market grew to £7 billion in 2020
UK trade body UKIE has put out an infographic...
- Posted 4 weeks ago
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StarTrek Fleet Command has some pretty impressive retention numbers
It’s not often that I get a PR email...
- Posted 2 years ago
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Joining Hiro Capital as a Venture Specialist
Last week, we announced that I had joined Hiro...
- Posted 2 months ago
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If you design service-based games, you need to understand gacha
Gacha is the name for random rewards delivered in...
- Posted 2 years ago
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From concept to launch and beyond
There are many different stages of game development. Here’s...
- Posted 2 years ago
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