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- ARPDAUPosted 9 years ago
- What’s an impressive conversion rate? And other stats updatesPosted 9 years ago
- Your quick guide to metricsPosted 9 years ago
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How to manage a soft launch for a free-to-play game
You are putting too many features in your soft launch. Don’t worry, everyone else is too. But by doing so you are wasting time, spending money you don’t need to and jeopardising the long-term future of your...
- Posted 5 years ago
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Candy Crush Saga–where free does mean free
Candy Crush Saga is one of the most successful...
- Posted 8 years ago
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[Video] Design Rule 4: Build Complexity in LayersContinuing our series of videos introducing GAMESbrief’s Design Rules...
- Posted 8 years ago
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[Video] Nicholas explains F2P Design Rule No. 3
The third rule in GAMESbrief’s Design Rules for Free-to-Play...
- Posted 9 years ago
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Subway Surfers has more monthly players than League of Legends, and other new statsDeputy Editor Zoya Street has added another round of...
- Posted 7 years ago
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Is conversion rate usually quoted daily, monthly or lifetime?
I got an email last week asking me the...
- Posted 7 years ago
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Zynga’s conversion rate
I was digging into definitions of conversion rate, and...
- Posted 7 years ago
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The different uses of KPIs and metrics – Making a better game versus raising money or securing a publisher
Many games companies struggle with how to use their...
- Posted 4 months ago
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The UK Games market grew to £7 billion in 2020
UK trade body UKIE has put out an infographic...
- Posted 5 months ago
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StarTrek Fleet Command has some pretty impressive retention numbersIt’s not often that I get a PR email...
- Posted 2 years ago