Don't miss
  • 2,232
  • 6,844
  • 6097
  • 134
  • You’re not selling content; you are selling emotion

    Last month, I argued why, on a ten year view, I don’t believe it will be possible to charge for basic access to content. We will all expect to have access to all the music, all the...

    • Posted 8 years ago
    • 0
  • Why people pay for virtual goods

    I was at the Games Gone Wild event in London yesterday (good attendees, format needs work). I heard a fundamental misconception about virtual goods and entertainment purchases repeated a couple of times. “Consumers who enjoy playing free...

    • Posted 9 years ago
    • 6