- ARPDAUPosted 12 years ago
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Four reasons why I think Zynga has peaked
I believe that every game has a ‘fair average value’ which I’d define as the amount that the average player feels is about right to spend on that game each month. Some players will spend much more,...
- Posted 13 years ago
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Holding your breath and going Freemium – Future Games of London share some stats
For us at Future Games of London, having had great success with the Lite/Paid app model, ditching that and converting to Freemium was a BIG STEP. We’d built our business on a model that looks about to...
- Posted 13 years ago
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How Much is Your Game Worth?
How much is your game worth? It’s a question that developers and publishers don’t ask often enough. They think that the price is pretty well set (around about £30-£40 in the shop) and don’t bother thinking about...
- Posted 13 years ago
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Selling an iPhone game: The sales figures in detail
Great Little War Game has been out on sale now for about three months. It's available in HD format for iPad and Retina devices, and there's a low definition version for 3GS phones too. We just passed...
- Posted 13 years ago
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The Humble Bundle team have read Influence. Have you?
The Humble Bundle webpage uses a couple of very powerful sales techniques. If you’ve read Influence, the Power of Persuasion by Robert Cialdini (and if you want to sell anything in this life, including games, you should),...
- Posted 13 years ago
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Is iOS game Tiny Tower on track to make $3 million in its first year?
On holiday in France, I've been playing Nimblebit Tiny Tower on my wife's iPad. It's a marvellous game (like a free-to-play version of Little Computer People, if you are old enough to remember that), and I'm busy...
- Posted 13 years ago
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If it costs you $1 to acquire a customer, how can you make money charging $0.99 for a game
If your customer acquisition cost is $1, you can't make money charging $0.99 for your game. The key is to change your thinking. Think of your game as the top of your sales funnel, not the bottom.
- Posted 13 years ago