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  • SP-elling it out. How balancing your players on an “SP” knife edge is the secret to social games success

    Zynga understands how to offer players the choice between different ways of playing the game. In Cityville, it has elevated the presentation of those choices to a fine art - and every choice advances Zynga's business model

    • Posted 10 years ago
    • 3
  • The ten rules of gamification

    Gamification may have been the buzzword of 2010, but its influence shows no sign of abating in 2011. It is a term derided by game designers, misunderstood by brands and unknown to consumers. So as you set...

    • Posted 10 years ago
    • 16
  • How to Make Money from Social Games

    Want to know how to make money from social games? How to get customers and, more importantly, keep them? Want to learn the proven psychological techniques that game designers use to keep players playing (and spending) day...

    • Posted 10 years ago
    • 2
  • ARM yourself: Keeping your customers is the secret to success

    This is the third post in a series I’m calling ARM yourself. Once you’ve acquired customers, you ought to keep them, right? It’s amazing how many games companies don’t think like this. How much effort they put...

    • Posted 10 years ago
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  • ARM yourself in a post-viral world

    Building a sustainable online business is tough. There are so many aspects from getting customers to serving them to making money from them that it can be very easy to be overwhelmed by all of the ideas...

    • Posted 10 years ago
    • 16
  • Five tips on gamifying your website, before you even begin

    This week’s guest post is from Roy Schmidt at Bigdoor, the company that allows anyone to gamify their website. He reckons that before you leap into gamification, you should read these five tips. And I agree. There’s...

    • Posted 10 years ago
    • 3
  • Why having only 1,000 users is not a disaster for a game

    I sometimes get companies saying to me words to the effect of: “We’ve just launched our game and it only has 1,000 users. It’s a DISASTER.” And I say to them.: “It may be a disaster. It...

    • Posted 10 years ago
    • 0