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  • Three Common Mistakes in Promoting a Game

    Working in communications for mobile games can do funny things to a person.

    • Posted 11 years ago
    • 8
  • Thoughts on PR from Mode 7

    This is a guest post by Paul Taylor of indie studio Mode 7 games. The New Indie PR When we started Mode 7, the idea of a PR strategy was a bit silly: nobody cared about indies...

    • Posted 11 years ago
    • 3
  • The Spilt Milk Live Post-Mortem: Week 4 – The Name of the Game

    Howdy howdy howdy. Andrew J Smith here (again!), MD of Spilt Milk Studios – hopefully you recognise me by now. I’ll cut to the chase, this week we’re looking at the beginnings of the PR effort for...

    • Posted 13 years ago
    • 3
  • To those arguing about marketing vs creativity: Marketing IS creativity

    On Friday, Stew Hogarth kicked off a debate on Twitter. It focused on whether product or marketing was more important, with Stew making an impassioned case that if you don’t have any money, the product is the...

    • Posted 14 years ago
    • 17
  • How to make me write about “Yet another farming game”

    On Wednesday, I got a press release entitled “Hey look, a new farming game”. The initial paragraph read: “Dear Team at Games Brief, We know what you’re thinking, “Sweet baby Jesus in heaven, not another farming game!”...

    • Posted 14 years ago
    • 0
  • Stupid, stupid, stupid. The Good Old Games publicity screw-up

    This week, Good Old Games put its foot in its mouth and pulled the trigger. On Sunday, news spread across the web that the Good Old Games (or GoG) website was down. The site, which offers DRM-free...

    • Posted 14 years ago
    • 5
  • Get the PR right

    At Develop in Brighton, Johnny Minkley of Eurogamer TV hosted a panel of 2 PR-types (Simon Byron of Premier PR and Hugo Bustillos from Sony) and two journalists (Tim Edwards, editor of PC Gamer and Rory Buckeridge,...

    • Posted 14 years ago
    • 2