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  • Daily Active Users (DAUs)

    In online games, DAUs has become a bigger focus of attention for game designers than MAUs. This is good for game design, iteration and rapid changes. It is bad for the finance division. It remains difficult to build...

    • Posted 10 years ago
    • 11
  • Monthly Active Users

    MAUs has emerged as the gold standard for understanding how big your audience is for online games. It may not be the best metric, but it is in common use, is comparable across many apps (especially on Facebook)...

    • Posted 10 years ago
    • 8
  • Improve your revenue with the GAMESbrief free-to-play game forecasting spreadsheet

    I am a great believer in the “Keep it Simple” principle. I am often asked which metrics I consider most important. Clients and developers seem to expect me to rattle off a list of dozens, scores, maybe...

    • Posted 10 years ago
    • 26