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  • How to Negotiate a Content License

    Part of the beauty of licensing is that a genuine measure can be taken of the popularity and target demographics of a prospective licensed property – something that cannot be done with a title and characters newly...

    • Posted 6 years ago
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  • Getting Beyond Licensed Content’s Bad Rap

    One way that mobile developers and publishers can get their games noticed and potentially lower their customer acquisition costs is through content licensing, using well-known and recognizable intellectual property – characters, stories and brands from movies, TV,...

    • Posted 6 years ago
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  • Transmedia, Gamification, Advergaming

    Nicholas’ speaking schedule is getting ever more busy. If you missed Nicholas’ talk on Gamification, Transmedia, and Advergaming at the Games For Brands conference, then do not despair! The presentation is embedded below, and for more detail...

    • Posted 7 years ago
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  • Games 4 Brands – £50 off for Gamesbrief readers

    I’m going to be speaking at Games 4 Brands on Thursday in London. GAMESbrief readers can attend for £50 less than the normal price.

    • Posted 7 years ago
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