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  • The definition of transmedia: is it just brand extension?

    The GAMESbrief guide to marketing and gaming has been very popular, and huge thanks to everyone who has shared it via Twitter, email and Facebook. There has been some negative response though. In particular, some people took...

    • Posted 9 years ago
    • 7
  • Gamification. Advergaming. Transmedia. The GAMESbrief guide to marketing and games.

    If you use the terms gamifying, advergaming, transmedia, in-game advertising and game-making interchangeably, STOP! Stop right now before you waste your time, your client’s money and the efforts of whichever partner you commission to make the wrong product. Read...

    • Posted 9 years ago
    • 17
  • The end of the game developer

    I’m calling it today. The end of the game developer. It’s an anachronistic term, and I’m going to try to stop using it. (I’m bound to fail – I spent ten years trying to teach anyone who...

    • Posted 10 years ago
    • 11