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  • Avoid the leaky bucket #f2ptoolbox

    The F2P toolbox will teach you 54 of the most important and high-impact ideas in modern game design. This is one of them: fix your game’s retention before you spend on acquisition. For a full explanation, see...

    • Posted 10 years ago
    • 1
  • Pyramid and Funnel: modelling your game and your business

    Today I’m excited to announce that we’re launching our first ever poster. We’re using the poster to talk about a new model of free-to-play game design: the pyramid. It’s a model that we hope will transform the...

    • Posted 11 years ago
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  • How do cloud services affect engagement?

    This is a guest post by Richard van Barneveld of Kalydo. After several years of publishing downloadable MMO games, I got frustrated by the huge friction getting in the way of people playing. As a publisher, you...

    • Posted 11 years ago
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  • My F2P Journey: Fallen London

    As I mentioned in my recent post about joining GAMESbrief, my roots are in traditional PC and console gaming – pay your money up front, get your disc in a box, and play it till your heart’s...

    • Posted 12 years ago
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  • The tipping point: How Moshi Monsters hit exponential growth and has topped 6 million users

    UPDATE Michael let me know that Moshi Monsters reached breakeven in May 2009, five months after launching their subscription service in January 2009. The company has been increasingly profitable in every month since. He also added that...

    • Posted 15 years ago
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  • Feeding the funnel – turning users into profits

    As I work with my clients, I’ve realised that all of them are trying to do the same thing. They want to pour users into the top of the business and get profits out of the bottom....

    • Posted 15 years ago
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