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  • How a pricing dilemma opened our eyes to advertisements

    Pixeleap is a relatively new indie studio with four developers. When we were about to release our second game, Vendespillet, we wanted to offer it for free. We talked about in app purchases, but we did not...

    • Posted 12 years ago
    • 4
  • Subscriptions are not the future, they are the past

    Last month, Strauss Zelnick, CEO of Take Two, said "I've said for years the Holy Grail of our business is to take a packaged goods release and turn it into a subscription model." Zelnick may have been saying...

    • Posted 12 years ago
    • 11
  • The End of the Beginning

    "This not the end. It is not even the beginning of the end, but it is, perhaps, the end of the beginning." It's time for Facebook games to level up.

    • Posted 12 years ago
    • 0
  • The End Of Games Marketing As We Know It

    This post was originally published as part of a regular series on gamasutra. It is reproduced here with permission. Retention is the key measure of success for a free-to-play game. This fact should send a frisson of fear...

    • Posted 12 years ago
    • 4
  • Evil or not evil – that’s not the question for free-to-play

    This post was originally published as part of a regular series on gamasutra The last two weeks have been characterized by increasingly strident escalations of the debate on the merits of free-to-play. After months of feeling that...

    • Posted 12 years ago
    • 1
  • Zombie Ball: Rise of the Free

    It’s been a while since the first article about Zombie Ball (Launching an iPhone game: what we got wrong) on GamesBrief, and the team has decided to continue sharing our story. I’m grateful to Nicholas for both...

    • Posted 13 years ago
    • 2
  • The Blue Toad Murder Files Price Experiment

    Way back in 2008, Relentless was known just for Buzz! Our mega-successful, BAFTA-winning quiz franchise. We were riding high but we could feel the winds of change in the console market. PS3 had not given us our...

    • Posted 13 years ago
    • 2