- ARPDAUPosted 6 years ago
- What’s an impressive conversion rate? And other stats updatesPosted 7 years ago
- Your quick guide to metricsPosted 7 years ago
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You’re not selling content; you are selling emotion
Last month, I argued why, on a ten year view, I don’t believe it will be possible to charge for basic access to content. We will all expect to have access to all the music, all the...
- Posted 7 years ago
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If you think people who pay for virtual items are stupid, you’re an idiot
I own a virtual farmhouse in Farmville, an apartment in PlayStation Home and have paid for batteries to give me more energy in Cityville. If you work in traditional media, there is good chance that you are...
- Posted 8 years ago
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If you sell access to content, start looking for a new business
This post originally appeared in the Digital Content Monetization newsletter and is reproduced by kind permission. You can find further posts under the DCM tag. Earlier this week, I gave a lecture to 25 students on a...
- Posted 8 years ago
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Why Arab revolutions signal the end of copyright
This post originally appeared in the Digital Content Monetization newsletter and is reproduced by kind permission. You can find further posts under the DCM tag. The revolutions that have rocked the Arab world have been a wake-up...
- Posted 8 years ago
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Subway Surfers has more monthly players than League of Legends, and other new statsDeputy Editor Zoya Street has added another round of...
- Posted 4 years ago
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Is conversion rate usually quoted daily, monthly or lifetime?
I got an email last week asking me the...
- Posted 4 years ago
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Zynga’s conversion rate
I was digging into definitions of conversion rate, and...
- Posted 4 years ago