- ARPDAUPosted 13 years ago
- What’s an impressive conversion rate? And other stats updatesPosted 13 years ago
- Your quick guide to metricsPosted 13 years ago
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You’re not selling content; you are selling emotion
Last month, I argued why, on a ten year view, I don’t believe it will be possible to charge for basic access to content. We will all expect to have access to all the music, all the...
- Posted 14 years ago
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If you think people who pay for virtual items are stupid, you’re an idiot
I own a virtual farmhouse in Farmville, an apartment in PlayStation Home and have paid for batteries to give me more energy in Cityville. If you work in traditional media, there is good chance that you are...
- Posted 14 years ago
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If you sell access to content, start looking for a new business
This post originally appeared in the Digital Content Monetization newsletter and is reproduced by kind permission. You can find further posts under the DCM tag. Earlier this week, I gave a lecture to 25 students on a...
- Posted 14 years ago
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Why Arab revolutions signal the end of copyright
This post originally appeared in the Digital Content Monetization newsletter and is reproduced by kind permission. You can find further posts under the DCM tag. The revolutions that have rocked the Arab world have been a wake-up...
- Posted 14 years ago
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Is conversion rate usually quoted daily, monthly or lifetime?
I got an email last week asking me the...
- Posted 11 years ago
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Zynga’s conversion rate
I was digging into definitions of conversion rate, and...
- Posted 11 years ago
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Cryptocurrency, NFTs and pay-to-earn: the new world or a gigantic Ponzi scam?
Twice in my career, I have been at the...
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