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  • Why “1m downloads” is a useless goal

    Earlier this month, UsTwo announced that their game Whale Trail had achieved 1m downloads. I don’t blame them for releasing the figure: the press loved it, it means I’m writing this post and it does mean that...

    • Posted 10 years ago
    • 1
  • What’s an impressive conversion rate? And other stats updates

    Part of my job here at Gamesbrief is to regularly update the stats pages for the Free to Play Spreadsheet. Recently I've been particularly interested in conversion rates: namely, what makes a good conversion rate? We know...

    • Posted 11 years ago
    • 4
  • Daily Active Users (DAUs)

    In online games, DAUs has become a bigger focus of attention for game designers than MAUs. This is good for game design, iteration and rapid changes. It is bad for the finance division. It remains difficult to build...

    • Posted 11 years ago
    • 11