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  • 26% of people who contact customer service are paying users – Matt Fairchild, TinyCo

    This year at GDC Next Matt Fairchild from TinyCo shared some data about community management and user behaviour. The talk includes some important takeaways about how nurture a community on a budget – and why community is...

    • Posted 4 years ago
    • 0
  • What kind of a relationship is this?

    Some thoughts on the intersection between game design and marketing from Deputy Editor Zoya Street.  Some relationships are a flash in the pan. I’m not just talking about romances; even a friendship can be a passionate affair...

    • Posted 5 years ago
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  • Retention design in different cultures: know your players

    Deputy Editor Zoya Street recently caught up with Ray Livingston, head of product marketing at Bigpoint, to talk about how their approach to free to play game design has moved forward with the development for Dark Orbit...

    • Posted 5 years ago
    • 1
  • “We treat all our players like whales”: Community management at 5th Planet games

    “Zoe is a god to people.” I was interviewing Robert Winkler, CEO of 5th Planet Games. We’d been talking about his company’s platform policy (hit everything all the time) and their growth from ramen-profitable start-up to leading developer...

    • Posted 6 years ago
    • 6
  • Dealing with online bullying and public criticism

    Following Phil Fish’s dramatic retreat from online communication, I’ve been reflecting on one particular point that came out of the discussion about his problems. Many people say that ‘trolls’ are an inevitable part of the digital landscape,...

    • Posted 6 years ago
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