- ARPDAUPosted 12 years ago
- What’s an impressive conversion rate? And other stats updatesPosted 12 years ago
- Your quick guide to metricsPosted 12 years ago
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[Gamesbriefers] Are mobile conversion rates really this low?
Question: Last month, Swrve released data suggesting that only 1.5% of players spent any money at all on mobile games, with 10% of those (i.e. 0.15% of the audience) representing about 50% of revenue. Do these metrics match...
- Posted 11 years ago
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[Gamesbriefers] Are sexist ad campaigns an inevitable result of A/B testing?
Quick note: the image to the right is a genderswapped parody produced by staff at free-to-play game studio Meteor. The story behind it is amazing. You should go read it at the Hawkeye Initiative. Question: I wrote...
- Posted 11 years ago
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[Gamesbriefers] Free-to-play Mario?
Mobile Mario must surely be on the agenda in Nintendo Towers. If it isn't - oh dear.
- Posted 11 years ago
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[Gamesbriefers] Low to high, or high to low?
A GAMESbrief reader asked whether he should list his virtual currency from most expensive to least expensive in his store, or the other way round. What advice do you have for developers thinking about how to lay...
- Posted 11 years ago
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[Gamesbriefers] Are there upsides to the OFT investigation into F2P?
Now that the initial surprise has passed, what are your feelings on the OFT investigation? Is this kind of scrutiny inevitably going to be problematic for the industry, or are there potential upsides to the investigation? What...
- Posted 11 years ago
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[Gamesbriefers] Is alcohol-enhanced spending a problem?
I’ve been playing Hay Day and enjoying it. Level 32 if you’re interested. I’ve even spent money (2 sets of £2.99, which I spent on upgrading my production buildings and storage so they could do more while...
- Posted 12 years ago
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[Gamesbriefers] How can Sony make the PS4 great for free-to-play games?
Naughty Dog has just announced that Uncharted 3 multiplayer will be free-to-play on PlayStation Network. Sony has not yet announced how it will be handling F2P on PS4, but it is showing signs of being open to...
- Posted 12 years ago