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  • Think tracking metrics is hard? Well, it gets harder

    All developers calculate, or should calculate, their game metrics to optimize the conversion funnel. When you launch a game in a single market, you can concentrate on analyzing different metric cohorts. For example, age, genre, whales, etc....

    • Posted 11 years ago
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  • How To Get Started In A/B Testing: 6 Tips For Success

    Anyone who has experienced design by committee or simply HiPPO (highest paid person’s opinion), should by now be aware that there’s a better way to make those decisions. That method is using the real data supplied by...

    • Posted 11 years ago
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  • Managing a Free-to-Play Product: a Publisher’s Perspective

    Nicholas asked me to write an article on the perspective of managing Free to Play titles as a publisher, rather than a developer, so here are some of the things I have learned from my time overseeing...

    • Posted 12 years ago
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  • In-game messaging and the science of listening

    The art of successful monetisation lies in the Science of Listening. Listening to your players and using that data to create the right messaging strategy is a true science that many publishers and developers are yet to...

    • Posted 12 years ago
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  • Of Mice and Metrics

    Perhaps the most important question to ask before performing a data analysis of your game is “What do I want to know?” In this guest post, Joost van Dreunen of Super Data Research tells you what you...

    • Posted 13 years ago
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  • Rule #1 of game design: Don’t listen to your customers

    A video has been going round YouTube called “A message to Infinity Ward”. It’s six minutes long from a gamer who says he is an experienced, comitted player who has “played for 17 days”. He points out...

    • Posted 14 years ago
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  • Scoreloop secures €2 million funding to develop its iPhone social and analytics tools

    Scoreloop, which bills itself as the “technology leader in mobile social gaming” has secured €2.0m ($2.8m, £1.7m) in further investment. I spoke to CEO Marc Gumpinger about how Scoreloop aims to help iPhone developers grow their business....

    • Posted 15 years ago
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