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  • Game Theft Affects the Bottom Line

    My first iPhone Game (UFO Invader) was released just one week ago as a $0.99 paid app. It’s also a bit of an experiment so I included an ad at the bottom of the the menu screens...

    • Posted 10 years ago
    • 4
  • The definition of transmedia: is it just brand extension?

    The GAMESbrief guide to marketing and gaming has been very popular, and huge thanks to everyone who has shared it via Twitter, email and Facebook. There has been some negative response though. In particular, some people took...

    • Posted 10 years ago
    • 7
  • Gamification. Advergaming. Transmedia. The GAMESbrief guide to marketing and games.

    If you use the terms gamifying, advergaming, transmedia, in-game advertising and game-making interchangeably, STOP! Stop right now before you waste your time, your client’s money and the efforts of whichever partner you commission to make the wrong product. Read...

    • Posted 10 years ago
    • 17
  • What’s the lifetime value of an ad-funded gamer?

    Exent is a business that makes money in an old world of gaming. They’re not focused on fighting against the free-to-play virtual goods business models of Facebook and browser-game companies like Bigpoint. They are still trying to...

    • Posted 10 years ago
    • 1
  • Is $4.00 a realistic amount of ad revenue per use on the iPhone?

    I blogged on Monday about a Mobclix report that suggests a successful advertising-funded game can generate $4.00 per active user (or possibly unique user, there is some confusion here). Adam Green of Assyria Games Studios had this...

    • Posted 11 years ago
    • 0
  • How much money can an ad-funded game make on iPhone? How about $4.00 per user per month!

    Mobclix, the mobile ads optimisation company, has released a startling infographic. It sets out the amount of money a developer can expect to make per user per month from its games on iPhone and on Android. It...

    • Posted 11 years ago
    • 7
  • Secret Lewis finale: Kudos to the nDreams team

    Warning: I’m about to praise nDreams for a successful Alternative Reality Game. I sit on the board of nDreams. Secret Lewis has been running since March 2010, and has been played by over 600,000 people. It started...

    • Posted 11 years ago
    • 4