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  • Shoes are not shoes: a debate about free-to-play

    My point is that if the price that is expected falls to zero, it will be hard to maintain premium price points. Some people will prefer to have premium price points, and that’s fine. By the expectation...

    • Posted 10 years ago
    • 0
  • How low-tech could save console gaming

    I can watch a TV show live, in crystal-clear digital HD or, I can stream it from iPlayer when I want. At lower quality. Not bad quality, but I could have better, at the cost...

    • Posted 12 years ago
    • 2
  • What Happens When Activision’s ‘Oil Well’ Dries Up?

    The digital business has not been a major part of Activision's strategy. It has been content to allow Electronic Arts to snap up businesses such as Playfish, Chillingo and PopCap. It has increased its reliance on its...

    • Posted 13 years ago
    • 5
  • Indie Marketing: tell the world! (Part one)

    We made the decision early on with Hogrocket to self-publish our games. This doesn’t mean “we’ll release it and see how it does” - we’re taking the publishing side of things very seriously. We have Marketing and...

    • Posted 13 years ago
    • 2
  • Top ten marketing tips for AAA games

    At the GameHorizon Conference earlier this week, Tom Rothenberg (@ryujinXV), managing partner of McCann Ericson UK, gave a talk on how to achieve a successful marketing campaign in this social-networked media environment. Tom oversees the Microsoft account...

    • Posted 14 years ago
    • 2