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  • The no-brainer first dollar: Free-to-play Design Rule 8

    For a player, the decision to spend for the first time is a momentous one. The game they are playing will move from being a free game to being a paid-for game. You need to think hard...

    • Posted 9 years ago
    • 4
  • Spend once, spend twice, 25% of you will spend thrice

    The basic rule of free-to-play is 0-1-100 - let them play for free, make it easy to spend $1, make it possible to spend $100. Data from Social Gold shows why getting that first dollar is quite so...

    • Posted 11 years ago
    • 6
  • The rule of 0-1-100

    A free-to-play game is fundamentally different from a traditional game. There is a simple rule - the rule of 0-1-100 - that makes for a successful F2P game.

    • Posted 11 years ago
    • 22