- ARPDAUPosted 13 years ago
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- Your quick guide to metricsPosted 14 years ago
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Curation versus filtering – the conceptual battleground
It has always been difficult to find good quality content. There are many more people who think they can create good stuff than who can actually create good stuff. In the world of atoms, where shelf space...
- Posted 15 years ago
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The rule of 0-1-100
A free-to-play game is fundamentally different from a traditional game. There is a simple rule - the rule of 0-1-100 - that makes for a successful F2P game.
- Posted 15 years ago
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SP-elling it out. How balancing your players on an “SP” knife edge is the secret to social games success
Zynga understands how to offer players the choice between different ways of playing the game. In Cityville, it has elevated the presentation of those choices to a fine art - and every choice advances Zynga's business model
- Posted 15 years ago
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Recent pronouncements from Nintendo and Sony show they don’t even understand the threat they face
Satoru Iwata and Andrew House have recently talked about how changes in the games industry are a damaging to quality and threaten our industry. The problem is that they are cherry-picking their datapoints, and are missing the bigger...
- Posted 15 years ago
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Is Moshi Monsters’ Mind Candy preparing an IPO?
Is Moshi Monsters considering an IPO? The evidence of their most recent marketing campaign suggests that it might be imminent.
- Posted 15 years ago
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The ten rules of gamification
Gamification may have been the buzzword of 2010, but its influence shows no sign of abating in 2011. It is a term derided by game designers, misunderstood by brands and unknown to consumers. So as you set...
- Posted 15 years ago
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50 questions: How much money should I raise?
Entrepreneurs are often unclear about how much money they should raise in a round. There are two opposing schools of thought.
- Posted 15 years ago



