I gave a 10 minute blip-talk at Futurebook, the Bookseller’s conference on the future of books, on Monday. It’s all about how to embrace the power of free, while also using the Internet to build long-term, profitable relationships...

The costs of acquiring customers for Facebook, browser and mobile games is soaring. At the same time, virality is ever more elusive as Facebook shuts down spam messages and mobile has still not harnessed the social graph...

The GAMESbrief revenue forecasting spreadsheet is aimed at forecasting gross revenues. Many people have asked me to include the cut taken by the platform holder since, in effect, these costs are always taken out.

If you follow the right type of person on Twitter, you can’t have missed Berg’s Little Printer. I think it is a gimmick that will grace a few of the homes that own those over-designed three-legged orange...

Going through the process of turning over 750 blog posts on GAMESbrief into three volumes of edited thoughts has taught me a lot about the difference between the printed word and the online word. Anyone thinking about...

I wrote a post about why episodic gaming doesn’t work, and got many comments back about how my logic (that you lose a large percentage of your audience between episodes) is flawed. I saw this fascinating chart on...

This post was originally published as part of a regular series on gamasutra. It is reproduced here with permission. Retention is the key measure of success for a free-to-play game. This fact should send a frisson of fear...