Pizzazz is not about looking pretty (well, OK, it is). It is not about making the game’s graphic designer think he or she is cool. It’s about rewarding players for doing the things that matter to them...

I have very exciting news: Penguin will publish my book The Curve in 2013. Regular readers will know that I believe that the Internet has transformed the way we make games. Successful games companies give their products...

I was reading the comments on Rob Fahey’s column on the challenges facing Sony with the Vita. This comment, by Felix Leyendecker, a senior 3D artist at Crytek, leapt out at me. “Nintendos IPs are successful because...

I have started doing a new exercise with many of my consulting clients. I call it “three little words”. The idea is to find the three words that encapsulate the “feel” of your game. It’s not quite the...

The secret of success of a free-to-play game is not about getting a little money from lots of people: it is about getting a lot of money from the players who love what you do.

For a player, the decision to spend for the first time is a momentous one. The game they are playing will move from being a free game to being a paid-for game. You need to think hard...

I was at a meeting with Patrick from nDreams, who created a document for some non-industry people as a glossary.