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EA is earning $650 million a year from a F2P style add-on to FIFA and other sports franchises
Electronic Arts is managing to have its F2P cake and eating it. Its sports franchises such as FIFA, Madden and NFL are some of its most popular and successful titles. But it has successfully added a variable...
- Posted 10 years ago
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“Advertising is a tax on the poor”
This amazing talk from NYU Stern professor Scott Galloway covers how Amazon, Facebook, Apple and Google are dominating the world. It particularly focuses on the consequences for the users, and is full of amazing soundbites as well...
- Posted 10 years ago
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How to manage a soft launch for a free-to-play game
You are putting too many features in your soft launch. Don’t worry, everyone else is too. But by doing so you are wasting time, spending money you don’t need to and jeopardising the long-term future of your...
- Posted 10 years ago
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Mind Candy signals that the kids market for games is too tough, even for them
Mind Candy has just stated that they are pulling out of the kids space, because it’s too tough. Speaking to GamesIndustry.biz, founder and ex-CEO* Michael Acton Smith said “The competition is immense. Kids just don’t want to...
- Posted 11 years ago
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Why Sony’s technological focus blinded it to a shift in what its customers want.
I’m reading Tilt: Shifting Your Strategy from Products to Customers by Niraj Dawar about how competitive advantage is moving from upstream (control of manufacturing, R&D, products) to downstream (customer relationships, after sales care, direct contact with your...
- Posted 11 years ago
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Why Apple’s ad blocking will be good for games
At this very moment, the top paid app on the US App Store is an ad blocker. Ad blockers threaten the business models of many traditional media businesses as they transition to the web and mobile. The...
- Posted 11 years ago
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How Fallout Shelter made me sexist.
I love Fallout Shelter. I don’t think it will be keep me for ever. I’ve got 200 Dwellers, I’ve gone nearly as deep underground as you can, and I’ve almost run out of things to do. It...
- Posted 11 years ago


