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- Your quick guide to metricsPosted 14 years ago
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Creative marketing – targeting Google AdWords to find a job
Alec Brownstein wanted a job in advertising. What did he know about creative directors? That they were narcissistic enough to Google their own names. So he bought an ad saying “Hey, Mr Narcissistic Creative Director. Googling your...
- Posted 16 years ago
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Why do AAA console developers find making social games so hard?
I am a big fan of Steve Blank. He teaches entrepreneurship at Berkeley and Stanford and wrote Four Steps to the Epiphany. In his most recent blog post, he attempts to answer the question: “Should an entrepreneur...
- Posted 16 years ago
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New business model: sell 7 foot high, self-adhesive graphics of your characters
I love this. Not content with having 15 million registered users and making parents the world over despair as their children demand more subscription money so they can continue to buy virtual pets for their virtual pets...
- Posted 16 years ago
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Zombie Cow wants you to take hold of its Privates
Perhaps only in Britain could a publicly-funded broadcaster make a game about sexually-transmitted diseases. Channel 4 has funded Zombie Cow, the makers of Time Gentlemen, Please! and Gibbage to make Privates, “a funky little game about tiny...
- Posted 16 years ago
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Social games – is the Facebook fad over?
The Financial Times yesterday ran a story arguing that the social games industry is about to see a lot of acquisitions. It said that a senior executive at a leading social games company thinks that “smaller developers...
- Posted 16 years ago
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What does it take to make a successful games company?
I chaired a very august panel of games industry figures at the inaugural Investec Digital Media Conference last Thursday. The conference brought together leading digital media companies together with a range of investors and was illuminating and...
- Posted 16 years ago
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Have games companies finally realised that audiences are more important than genres?
I saw an announcement from a casual games company that made me sit up and take notice for the first time in ages. Exent runs Free Ride Games, a casual gaming site with 2.1 million monthly users....
- Posted 16 years ago


