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  • Nothing to do, no reason to come back – from The F2P Toolbox

    The F2P toolbox will teach you 54 of the most important and high-impact ideas in modern game design. This is one of them: make sure players always have something on their to-do list. For a full explanation,...

    • Posted 5 years ago
    • 0
  • Premium currency pricing trends and tricks

    This is a guest post cross-posted from Wolfgang’s blog All Work All Play   Most free-to-play games on mobile sell some sort of premium currency: gems in Clash of Clans, donuts in Simpsons Tapped Out, gold in...

    • Posted 5 years ago
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  • [Gamesbriefers] The $2.5 billion question

    Question: So Microsoft dropped $2.5 billion on Minecraft. Unity is rumoured to have turned down an acquisition offer at a slightly smaller number. Facebook bought Oculus Rift for $2 billion. If you had that kind of money,...

    • Posted 5 years ago
    • 0
  • Is conversion rate usually quoted daily, monthly or lifetime?

    I got an email last week asking me the following question: "Some folks insist that “conversion rate” as it’s reported industry wide is #dailypayers/DAUs, while others insist it should be based on monthly payers and MAUs (or...

    • Posted 5 years ago
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  • Zynga’s conversion rate

    I was digging into definitions of conversion rate, and came across this slide from Zynga’s Q2 2014 conference call.     So Zynga’s conversion rate is between 1.6% and 1.9%. But what does that actually mean? I’m...

    • Posted 5 years ago
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  • Imaginary friends are better than no friends at all #f2ptoolbox

    The F2P toolbox will teach you 54 of the most important and high-impact ideas in modern game design. This is one of them: if I don’t have any friends in your game, don’t let that stop you...

    • Posted 5 years ago
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  • Why free-to-play benchmarks don’t matter

    I get a lot of questions asking me what the “standard” for a particular metric is in free-to-play games, whether that be conversion rate, ARPDAU, retention or something else. My broad answer is “It doesn’t matter,” and...

    • Posted 5 years ago
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