- ARPDAUPosted 12 years ago
- What’s an impressive conversion rate? And other stats updatesPosted 12 years ago
- Your quick guide to metricsPosted 13 years ago
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Nothing to do, no reason to come back – from The F2P Toolbox
The F2P toolbox will teach you 54 of the most important and high-impact ideas in modern game design. This is one of them: make sure players always have something on their to-do list. For a full explanation,...
- Posted 10 years ago
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Premium currency pricing trends and tricks
This is a guest post cross-posted from Wolfgang’s blog All Work All Play Most free-to-play games on mobile sell some sort of premium currency: gems in Clash of Clans, donuts in Simpsons Tapped Out, gold in...
- Posted 10 years ago
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[Gamesbriefers] The $2.5 billion question
Question: So Microsoft dropped $2.5 billion on Minecraft. Unity is rumoured to have turned down an acquisition offer at a slightly smaller number. Facebook bought Oculus Rift for $2 billion. If you had that kind of money,...
- Posted 10 years ago
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Is conversion rate usually quoted daily, monthly or lifetime?
I got an email last week asking me the following question: "Some folks insist that “conversion rate” as it’s reported industry wide is #dailypayers/DAUs, while others insist it should be based on monthly payers and MAUs (or...
- Posted 10 years ago
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Zynga’s conversion rate
I was digging into definitions of conversion rate, and came across this slide from Zynga’s Q2 2014 conference call. So Zynga’s conversion rate is between 1.6% and 1.9%. But what does that actually mean? I’m...
- Posted 10 years ago
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Imaginary friends are better than no friends at all #f2ptoolbox
The F2P toolbox will teach you 54 of the most important and high-impact ideas in modern game design. This is one of them: if I don’t have any friends in your game, don’t let that stop you...
- Posted 10 years ago
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Why free-to-play benchmarks don’t matter
I get a lot of questions asking me what the “standard” for a particular metric is in free-to-play games, whether that be conversion rate, ARPDAU, retention or something else. My broad answer is “It doesn’t matter,” and...
- Posted 10 years ago