- ARPDAUPosted 13 years ago
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- Your quick guide to metricsPosted 14 years ago
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Confessions of a failed indie developer
At the Develop Conference in 2011, Sean Murray of Hello Games was the keynote speaker for the Indie Dev Day. One key point he made was that we hear a lot about the successful indie developers, but...
- Posted 12 years ago
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[Gamesbriefers] Are sexist ad campaigns an inevitable result of A/B testing?
Quick note: the image to the right is a genderswapped parody produced by staff at free-to-play game studio Meteor. The story behind it is amazing. You should go read it at the Hawkeye Initiative. Question: I wrote...
- Posted 12 years ago
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Dealing with online bullying and public criticism
Following Phil Fish’s dramatic retreat from online communication, I’ve been reflecting on one particular point that came out of the discussion about his problems. Many people say that ‘trolls’ are an inevitable part of the digital landscape,...
- Posted 12 years ago
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Social proof, sex and intrigue–a depressingly effective advertising combination
I just saw this ad in the Sponsored Link section of my Facebook feed, sandwiched between Farmville 2 and the Doctor Who Figure collection It is for Stormfall: Age of War, a Facebook game by Plarium, an...
- Posted 12 years ago
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Independent developers need partners, not “publishers”
This is a guest post from Giordano Contestabile of Tilting Point Media. Will Harbin, CEO of social games developer Kixeye, recently gave a Casual Connect keynote speech with the provocative title of “Self-Publish or Die.” The gist...
- Posted 12 years ago
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Improving Freemium Design – Ionage
This is a guest post by Ben Sipe. If you have a game that you’d like featured on the IFD series just fill out the form here. If you’d like to talk about this or any other games...
- Posted 12 years ago
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Candy Crush Saga–where free does mean free
Candy Crush Saga is one of the most successful free-to-play games on the market at the moment. We hear different numbers for how much money it is making, but a run-rate of over $200 million a year...
- Posted 12 years ago







