You run a big games company. You have the Star Wars licence to release a game on tablets and phones to coincide with the next movie. The game will definitely have IAP to provide variable pricing over...

I believe free-to-play in core games works at a massive scale with a well known franchise; if you’re at the stage where you can viably consider it you’re probably doing pretty well for yourself anyway.

We know that it is easy for unsupervised children playing with iOS devices to buy items in games with their parents’ billing information. Mark Sorrell recently criticised Playmobil Pirates for the aggressive way that it pushes its...

A GAMESbrief reader asked whether he should list his virtual currency from most expensive to least expensive in his store, or the other way round. What advice do you have for developers thinking about how to lay...

Vlambeer’s Rami Ismail wrote an excellent series of Tweets (summarised here) on what takes to start a games business. TL;DR: JFDI He says you start. Get on with it. Make the best game you know how to....